Operating scope

Country head

Capability

All capabilities

Active handovers

Outcomes written back

Connected work · Agent system

Business vertical

Hypermarkets and stores

Agent on shift

Shelf Sentinel

Accountable person

Section heads

Evidence · 3 min

Till line items

Next step

AvailabilityOS

AvailabilityOS · screen 04 of 07

Demand we could not serve

Every enquiry that ended with nothing, coded to a product and a catchment rather than left in a call log.

3 issues · 1 waiting on you

Issues in scope

3 instances across 3 places

Waiting on you

0 already decided in this session

Three largest

AED 13.8m–AED 44.5m

Modelled annual value, three largest only

Running without asking

1 armed and waiting on a threshold

Decision owner

Country head

Returns to Category and buy

Scope

Oman

27 stores · all capabilities

Listen

Unserved enquiriesOn-site search with no resultMarketplace searches with no sellerCaller catchment

Process

Code to SKU or categoryGroup by catchment, not countryIs the volume real or one voice

Act

Route to category and buyWrite the candidate into AssortmentOSArm on volume

Written backEvery outcome returns to the systems that produced the evidence.

KindOrder

Queue

3 issues · 1 waiting on you

Armed

There is no threshold at which unserved demand raises itself

Buraimi

What happened

Unserved enquiries accumulate against a SKU with nobody watching the count. A line can be asked for repeatedly across a country for a full quarter without anything happening.

Why it matters

Range reviews run on a calendar and demand does not. Closing that gap is where a category gets picked up early rather than at the next review.

Already done

A threshold has been set with buying rather than chosen by the agent, and is armed but not yet live.

Worth

AED 5.6m to AED 18.5m a yearModelledA threshold catches a category gap in weeks rather than at the next review. Value is the trading period recovered between the two.Time from first request to range review

Then what

Threshold armed against every SKU in the countryCategory and buyStanding, no return date

Threshold

Thirty enquiries for one SKU in one country inside thirty days

Fires

A listing candidate is raised automatically in AssortmentOS with the enquiry evidence attached

Done

Unserved demand now feeds the listing score as its heaviest input

Bousher

What happened

The AssortmentOS candidate score previously ran on competitor range and search data. Enquiries lived in the contact centre and were never joined to it.

Why it matters

Internal evidence is stronger than external evidence, because it is our own customers asking us directly. Weighting it below a competitor's range choice is how ranges end up following the market rather than the catchment.

Already done

The join is built and running. Every unserved enquiry now carries into the candidate score with its catchment intact.

Worth

AED 5.9m to AED 18.1m a yearModelledInternal evidence weighted into the listing score changes which lines get listed. Value is the improvement in first-year rate of sale on new listings.First year rate of sale on new listings

Then what

Running continuously into the candidate scoreCategory and buyStanding, no return date

Feeding AssortmentOS as the highest weighted of four inputs

Approve

30 customers in Oman asked for a brand we do not list, from one catchment

Oman

What happened

30 requests in fourteen days, concentrated in a single catchment rather than spread across the country. The brand is carried by two competitors in that catchment. Nothing about this reaches buying today.

Why it matters

Concentration is what makes this a range question rather than noise. A brand asked for 30 times in a fortnight in one catchment is a listing decision with evidence behind it, and it is currently being made by default every day it is not made deliberately.

Already done

Every request is coded to the brand and the catchment, with the caller's store attached, ready to go to category as evidence rather than anecdote.

Worth

AED 2.3m to AED 7.9m a yearModelledDemand asked for by name and not carried. Value is the estimated annual rate of sale on the candidate lines, times the share a listing would actually capture.Requests for unlisted brands per fortnight

Then what

Candidate pack with catchments, into the range reviewCategory and buyReports back 30 Sept

If approved

The candidate goes to category with enquiry counts, catchments and the competitor position

If declined

It stays in the console and the next range review runs on supplier presentations, as the last one did