Operating scope

Country head

Capability

All capabilities

Active handovers

Outcomes written back

Connected work · Agent system

Business vertical

Customer, loyalty and marketing

Agent on shift

Loyalty Brain

Accountable person

CRM and campaign leads

Evidence · live

Member and consent register

Next step

LoyaltyOS

LoyaltyOS · screen 06 of 06

Consent and suppression

The number that gets hidden in most programmes, shown here on purpose.

3 issues · 1 waiting on you

Issues in scope

3 instances across 2 places

Waiting on you

0 already decided in this session

Three largest

AED 14.8m–AED 45.7m

Modelled annual value, three largest only

Running without asking

0 armed and waiting on a threshold

Decision owner

Country head

Returns to Information technology, Legal and compliance

Scope

Oman

27 stores · all capabilities

Listen

Consent scope per memberCalling windows per marketSuppression listContacts already made

Process

Scope per purpose, not onceMarket rules before group rulesSuppression stated, not buried

Act

Contact only where scope covers itBlock where scope cannot be splitRaise the data request

Written backEvery outcome returns to the systems that produced the evidence.

KindOrder

Queue

3 issues · 1 waiting on you

Done

37% of the member base is suppressed and the number is shown here

Express, Electra

What happened

Suppression comes from consent scope, calling windows and prior contact. It is applied before any set is sized, so every reach number in this console is already net of it.

Why it matters

This figure usually sits in a campaign footnote while planning runs on the gross base. Planning against a number a third too big is how contact strategies quietly become over-contact.

Already done

Checked per market, per purpose, per contact, before placement. Nothing is placed outside scope.

Worth

AED 14.8m to AED 45.7m a yearModelledPlanning against a gross base a third too big produces over-contact. Value is the contact strategy that stays effective across the year.Share of base suppressed

Then what

Running continuously before every run is sizedLegal and complianceStanding, no return date

Applied before sizing, so every reach figure in this console is net

Blocked

Consent in Oman is recorded as one flag and cannot be split by purpose

Oman

What happened

Service contact and marketing contact are different permissions in law and are stored as a single field. That field cannot be read as either one safely.

Why it matters

Three modules are blocked behind this, and the country is currently excluded from all of them. It is a schema change, not a policy change, and it is probably a fortnight of work that nobody has been asked for.

Already done

The country is excluded from every affected run rather than included on an optimistic reading of the flag.

Exposure

Not a revenue lineThree modules are blocked in this market and it is excluded from all of them. The fix is a schema change nobody has been asked for.Modules blocked on consent schema

Then what

Schema request raised, market stays excluded until it landsInformation technologyReports back 16 Oct

Needs

Consent scope split by purpose in the member record

Owner

Information technology, with legal and compliance

Declined

A sign up consent was read as a sign up consent and nothing more

Express, Electra

What happened

Treating loyalty enrolment as permission for service or marketing contact would have widened the addressable base considerably. It was not done.

Why it matters

This is the single most common cause of a regulatory finding in retail loyalty, in every one of the six markets. The wider base is not worth the finding, and the finding arrives with the programme's name attached.

Already done

The narrower base is used throughout, and the difference is visible in the suppression figure above.

Exposure

Not a revenue lineReading enrolment as marketing permission is the most common regulatory finding in retail loyalty, in every one of these six markets.Consent read at enrolment scope

Then what

Refusal held, narrower base usedLegal and complianceStanding, no return date

Override

Nobody. Refused at design

Cost of overriding

Reading enrolment as marketing permission is the most common regulatory finding in retail loyalty