Operating scope

Country head

Capability

All capabilities

Active handovers

Outcomes written back

Connected work · Agent system

Business vertical

Fresh food and production

Agent on shift

Countdown Pricer

Accountable person

Fresh managers

Evidence · 15 min

Batch and expiry

Next step

PerishablesOS

PerishablesOS · screen 02 of 05

Proximity offers

People a few minutes from the store, in the last hours of the day, who did not know there was a reason to come in.

3 issues · 2 waiting on you

Issues in scope

5 instances across 5 places

Waiting on you

0 already decided in this session

Three largest

AED 5.9m–AED 20.1m

Modelled annual value, three largest only

Running without asking

0 armed and waiting on a threshold

Decision owner

Country head

Returns to Country marketing, Group

Scope

Oman

27 stores · all capabilities

Listen

Short-dated stock by store, liveOpted-in members near the storeNon-member app and web audienceStore closing time and travel time

Process

Is there enough to be worth a tripIs the person close enough to actConsent scope for this contact

Act

Offer to members in scopeOffer to the non-member audienceStop when the stock clears

Written backEvery outcome returns to the systems that produced the evidence.

KindOrder

Queue

3 issues across 5 places · 2 waiting on you

Choose

Non-members near the store can be reached, and it is a different decision

Oman

What happened

The member audience is consented and known. There is a larger non-member audience reachable through the app and paid placement, who would be receiving a commercial offer with no prior relationship.

Why it matters

Members are close to free to reach and recover the stock. Non-members cost money to reach and recover the stock plus, occasionally, a new customer. Whether the second is worth paying for depends on what a first visit is worth, and that is a decision rather than a calculation.

Already done

Both audiences are sized per store with the reachable volume, the cost of reach and the stock available.

Worth

AED 4.9m to AED 16.8m a yearModelledMember reach is close to free. Non-member reach costs money and occasionally buys a customer. Value is modelled per audience with the cost of reach netted.Incremental trips from proximity offers

Then what

Audience set recorded, reach cost appliedCountry marketingReports back 30 Sept

Approve

Short-dated stock in Seeb clears to whoever is already in the store and nobody else

Seeb

What happened

On an average evening across Seeb there is enough short-dated fresh to justify a trip, and the only people who learn about it are the ones standing in the aisle. Members within a few minutes of each store are not told.

Why it matters

This is the cheapest incremental trip in retail. The customer gets a real discount, the store recovers stock that was heading for disposal, and the basket almost never stops at the discounted item. It is also the most welcome message a loyalty programme can send.

Already done

Short-dated stock is read live per store, matched against opted-in members by proximity, with the offer sized to the stock so it stops when the stock clears.

Worth

AED 1.0m to AED 3.3m a yearModelledShort-dated stock reaching only in-store traffic in the smallest hours of the day. Value is the incremental trips generated among opted-in members within reach.Short-dated stock reaching disposal

Then what

Offers armed, sized to the stock, capped by the contact ruleCountry marketingReports back 30 Sept

If approved

Proximity offers run across Seeb in the final hours, capped to the stock available

If declined

Short-dated stock keeps clearing to in-store traffic only, and the rest goes to disposal

Also open at

Declined

The offer is sent on proximity to a store, not on where somebody is

Al Wahda Mall

What happened

The system knows which members have opted in and roughly which catchment they are in. It does not track location continuously and does not build a movement history.

Why it matters

A grocery offer that arrives because the retailer knows you are two streets away is the moment a useful message becomes an unsettling one. Catchment level targeting recovers almost all of the value and none of the discomfort.

Already done

Targeting is at catchment level against opted-in members. No continuous location, no movement history, no re-identification.

Exposure

Not a revenue lineContinuous location tracking on a grocery application is a story, a regulator and a deletion wave, and it recovers almost nothing that catchment targeting does not.Targeting held at catchment level

Then what

Refusal held, catchment targeting onlyGroupStanding, no return date

Override

Nobody. Refused at design

Cost of overriding

Continuous location tracking on a grocery app is a story, a regulator, and a deletion wave