Choose
265 lines in Oman fail on rate of sale, margin, space and substitutability at once
OmanWhat happened
Scored on all four measures rather than on rate of sale alone. These lines are slow, low margin, holding facings, and duplicated by something else in the same category.
Why it matters
Slow alone is not a delist, because a slow line that nothing replaces is a customer who stops coming. Failing all four is a different thing entirely, and it is roughly 208 square metres of trading floor across the country.
Already done
Each line carries its four scores and the space it holds, so the treatment decision has the release quantified against it.
Worth
AED 6.2m to AED 18.6m a yearModelledLines failing rate of sale, margin, space and substitutability at once. Value is the floor productivity of the space released at category average.Lines failing all four measures
Then what
Treatment written per line, space release quantifiedCategory and buyReports back 7 Oct

