Lulu Hypermarket

Lulu Retail Holdings

AI Operating System

DeployOne
Viewing as

Operating scope

Country head

Capability

All capabilities

Active handovers

0

Outcomes written back

0

Information density is explain.

PlacementOS · screen 05 of 07

Promotion and end cap yield

What each end cap returns against the space it takes.

3 issues · 3 waiting on you

Issues in scope

3

5 instances across 5 places

Waiting on you

3

0 already decided in this session

Three largest

AED 1.9m–AED 5.7m

Modelled annual value, three largest only

Running without asking

0

0 armed and waiting on a threshold

Decision owner

Country head

Returns to Category and buy

Scope

Oman

27 stores · all capabilities

Listen

Till lines by promoted SKUSpace held by each positionSupplier fundingTraffic past the position

Process

Yield against the aisle it displacesNet of fundingIs it the position or the product

Act

Reprice, replace or releaseTable to category with funding attachedQuestion on cycle rules
Written backEvery outcome returns to the systems that produced the evidence.
KindOrder

Queue

3 issues across 5 places · 3 waiting on you
Approve

The supplier negotiation is about to run on uplift again

Oman
What happened
The standing measure for end cap performance is uplift on the promoted line. It ignores the space displaced, the cannibalisation inside the category, and the margin given away.
Why it matters
Uplift makes almost every funded position look successful, which is why positions tend to renew on the same basis. Going into a negotiation with yield per square metre changes what we can ask for, and it is the first time we would have that evidence store by store.
Already done
The yield table is built for every position across the country, with funding attached line by line.
Worth
AED 1.8m to AED 5.4m a yearModelledA supplier negotiation run on yield per square metre rather than uplift. Value is the change in funding terms achievable with store level evidence.Funded positions renewed on uplift alone
Then what
Yield table into the supplier negotiation packCategory and buyReports back 16 Oct
If approved
The yield table goes into the supplier negotiation with funding attached per position
If declined
The negotiation runs on uplift, which is the number that made these positions look positive
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Choose

Two end caps at Sohar return less than the aisle they displace

Sohar
What happened
Yield per position is computed against the normal aisle margin for the same floor area, net of supplier funding. Two positions are negative on that basis for the current cycle, and one was negative last cycle too.
Why it matters
End caps are the most expensive floor in the store and are usually measured on uplift, which almost always looks positive. Measured against what the space would have earned anyway, a position can be busy and still lose money.
Already done
Both positions are named with the shortfall quantified and the funding shown separately, so the decision is about the position rather than the supplier.
Worth
AED 100k to AED 286k a yearModelledEnd cap positions returning less than the aisle they displace. Value is the margin recovered by repricing, replacing or releasing the negative positions.End caps below their own floor
Then what
Treatment written to the position, cycle updatedCategory and buyReports back 23 Sept
Store managerPlacementOSDeployOneContextDeployOnePredictDeployOneBrain
Also open at
Question

It is not clear whether a funded position can move mid-cycle

Express, City Centre
What happened
Two positions should move now rather than in six weeks. Whether the agreements permit a mid-cycle move, with or without notice, is not something the agent can read.
Why it matters
Six weeks of a negative position is real money, and the answer is probably in the agreement. Asking takes a day. Assuming either way creates a dispute or wastes the cycle.
Already done
The two positions are held at this question rather than moved or left.
Exposure
Not a revenue lineSix weeks of a negative position is real money, and the answer is probably already in the agreement.Positions held pending agreement terms
Then what
Agreement answer recorded, positions moved or heldCategory and buyReports back 23 Sept
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