Approve
The supplier negotiation is about to run on uplift again
OmanWhat happened
The standing measure for end cap performance is uplift on the promoted line. It ignores the space displaced, the cannibalisation inside the category, and the margin given away.
Why it matters
Uplift makes almost every funded position look successful, which is why positions tend to renew on the same basis. Going into a negotiation with yield per square metre changes what we can ask for, and it is the first time we would have that evidence store by store.
Already done
The yield table is built for every position across the country, with funding attached line by line.
Worth
AED 1.8m to AED 5.4m a yearModelledA supplier negotiation run on yield per square metre rather than uplift. Value is the change in funding terms achievable with store level evidence.Funded positions renewed on uplift alone
Then what
Yield table into the supplier negotiation packCategory and buyReports back 16 Oct
If approved
The yield table goes into the supplier negotiation with funding attached per position
If declined
The negotiation runs on uplift, which is the number that made these positions look positive

