Approve
10 stores in Oman are running the funded end caps to last cycle's plan
OmanWhat happened
The gap is specifically on supplier funded end caps, not across the planogram generally. It appears in the same stores across consecutive cycles, which points at a reset process rather than at individual stores.
Why it matters
Funded space that is not executed is a claim we cannot defend and money we have already booked. It is also the exact evidence a supplier asks for when a claim is queried, and we currently cannot produce it.
Already done
Compliance is read daily from the feed, bay by bay, with the agreement attached to each affected end cap.
Worth
AED 2.2m to AED 6.5m a yearModelledFunded space not executed is money booked against activity that did not run. Value is the funding defensible with evidence rather than settled on trust.Funded end caps executed as planned
Then what
Country summary with affected bays and agreementsCountry headReports back 23 Sept
If approved
A country level summary goes to the Oman country head with the affected bays and agreements
If declined
Notes go store by store and the country pattern is never seen

